Good news for Gloucester Rugby as major name remains committed for another season

Written by: Andrew Merrell | Posted 04 August 2020 9:23

Good news for Gloucester Rugby as major name remains committed for another season

Last week The Raikes Journal reported the shock announcement from car brand Mitsubishi it would no longer be bringing new vehicles into the UK. 

It was news that understandably rocked Colt Car Company, the Cirencester-based importer and distributer of the brand and a business with a resulting turnover of some £550 million which employs 234 staff in the county. 

We also flagged up the intimate connections between the marque and rugby, its support of the national team’s activities no less, but also its role as ‘principal partner’ at Gloucester Rugby (main sponsor to you and I). 

Lance Bradley, the club’s current chief executive officer, was managing director of Mitsubishi UK before joining the Kingsholm club in 2019.

Mr Bradley was a shocked as everyone else by the news, but his thoughts reflected Colt’s own positivity.

"I’m obviously sad for everyone who’s built Mitsubishi Motors to what it’s become in the UK, because there are a lot of great people in the Cirencester HQ and throughout the dealer network. 

"But I do believe there will be future opportunities, and having spoken to people there yesterday and today I know that’s what they’re working on,” Mr Bradley told The Raikes Journal.

What was not confirmed at the time was just what this meant for Gloucester Rugby’s coffers – with Mitsubishi its main sponsor and another year to run on its contract. 

“Our current deal still covers next season, so they will still be our main sponsor for 2020-21 season, whenever we may get to it! 

“We don’t expect the Mitsubishi news to have a direct impact on the remainder of our sponsorship deal,” said a source at the club. 

Not that Gloucester would be bereft of commercial support without the Japanese giant. 

To name but a few, and Gloucestershire-headquartered at that, there is the likes of Malvern Tyres, Hartpury College, Allstone Speedy Skips, Downton, Olbas, EDF and Mira.