Retail and Consumer
Stroud economy could receive £4.5 million boost this month
Now an annual event, there should be no underestimating the potential economic impact of a modest Stroud event on the town centre.
As the town’s chamber of tradeunveils its plans to take part in this year’s Fiver Fest – a national event celebrating and supporting our high streets – it has stressed again its potential impact could be huge.
“If every adult in Stroud spent just £5 per week in their local independent shops and businesses, it would mean £4.5 million per year going directly into our local economy,” said a statement from organisation driving the national event, Totally Locally.
“Which can lead to more jobs, a better high street, a stronger economy & a nicer place to live. Makes you think doesn’t it?”
Sixty eight businesses have so far signed up to the Stroud day of action which this year is being sponsored by WSP Solicitors, which has its headquarters in the town.
Tony Davey (pictured below), chairman of Stroud & District Chamber of Trade & Commerce (which is administering Stroud Fiver Fest again this year) said: “Fiver Fest is now a big part of our promotions for Stroud.
“The independent shops and businesses are what makes our town special and unique. We appreciate it when our community support us, so these offers are to say thank you for that support, and to show just what great value our local businesses are.”
He added: “We are delighted WSP Solicitors, a well-respected business with a strong history in our town and surrounding area, approached us again to support this valuable local initiative.
“The donationthat WSP Solicitors has generously made enables us to better promote Stroud Fiver Fest, with its vibrant posters and distinctive theme, without charge (including for posters and advertising material) for to those participating.
“This means that even the smallest of the independent businesses that operate from physical premises in our town, can afford to participate –so it is truly inclusive.”
Judi Bonham, managing director of WSP Solicitors said: “After such a turbulent period of time it is essential, we all come together to support the independent businesses that make up our high streets locally and nationally.
“The partnership with a global brand such as Visa adds substantial weightto the campaign, solidifying the message behind it.”
This is the third Stroud Fiver Fest, part of the fourthNational Fiver Fest administered by Totally Locally.
Fiver Fest is a free to join campaign, devised and run by Totally Locally, a grass roots High Street organisation that has been helping businesses and High Streets to help themselves since 2010 with incredible results.
Chris Sands, of Totally Locally,said: “We know Fiver Fest isn’t going to change the world. But small changes in spending habits can really make a difference to our high streets.
“Just by diverting £5 of our weekly spend to local independents we give them a fighting chance to thrive.This timeit’s even more important than ever after how our world has changed during 2020.”
Examples of Fiver Fest offers for just £5 across town include: 12 free-range flavoured pork sausages from Waghorne’s the Butchers, Cajun Fried Sweet Potato Burger and Polenta Friesfrom Karibu, Orchard Toys Snapfrom Ducklings Toy Shop, 200g Tubby Toms Seasoning from Made in Stroud, Mixed £10 earrings for only £5 from Phetsai Designs, Bunch of Eucalyptus from The Lily Pad Florist, 2 Marseille Soap orFriendly SoapBars from Cornflower & Calico, Thought Ankle Socksfrom A Brilliant Disguise.
A map of the participating businesses will be published soon at www.stroudchamber.org.uk/fiverfest.
For any independent business wishing to participate in the Fiver Fest in Stroud, please visit www.stroudchamber.org.uk/fiverfest
For further information please see www.totallylocally.organdwww.fiverfest.co.uk