Retail and Consumer

Major fashion retailer confirmed as new name for Gloucester city centre superstore

Written by: Andrew Merrell | Posted 27 July 2020 8:19

Major fashion retailer confirmed as new name for Gloucester city centre superstore

If ever there were any doubt as to which business – if any – would ever move into the long-vacated former BHS store in Gloucester city centre the evidence is now as clear as a rather arge sign proposed for the front of the building. 

Word on the street, in off the record briefings, and occasionally slipping out of the mouths of those in high places, has for some time been that popular fashion retailer Primark was the only name in the hat. 

A planning application for signage has now confirmed that the business will indeed slide the few yards up Eastgate Street to the other side of King's Walk into the larger premises allowing shopping centre owner Reef Group to reshuffle its hand inside the arcade and reveal one or two new names. 

All that is now proving an even more challenging proposition, thanks to the on-going pandemic, but it suggests strongly that Primark remains committed to the city for the foreseeable.

King's Walk Shopping Centre manager Peter White said he was unable to comment on the application directly, but said the majority of the popular shopping centre's businesses were now reopened, with social distancing and face-covering safety measures in place.

Paul James, former city council leader and now economic development lead for Cotswold District Council, Tweeted his thoughts yesterday (July 26) - flagging up the new planning application for the sign in case anyone had missed it. 

Getting a bigger Primark store in the city has long been an ambition of ours. It took a long time and a lot of work but I'm delighted it's almost here. Good news at a really tough time for the high street,” said Mr James, whose specialty during his tenure in the city was regeneration. 

Reef is asking the city for permission for one “internally illuminated facade feature sign, two no. internally illuminated shop front signs, two no. externally illuminated projecting signs” at the “former BHS 33 - 39 Eastgate Street”. 

Agents are Whittam Cox Architects, of Chesterfield. 

The signs vary in size from Height: 0.6m high by 4.6m wide to 0.95 and 0.4m wide and would be instantly recognisable for what they were – sporting what the applicant calls the clothing brands trademark ‘Primark Aqua’ coloured lighting.

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