Retail and Consumer

Fashion brand launches stylist statement supporting children’s charity

Written by: Andrew Merrell | Posted 24 August 2020 8:21

Cotswold retailer Sassy and Boo has partnered with Starlight Children’s Foundation, whichworks to support children and their families dealing with serious illness. 

To celebrate the launch of the partnership,the store’s sister brand, Luella,has released a new and exclusive design to help raise funds for the good cause. 

And the sequin star t-shirt in navy is now available at Sassy and Boo, with £10 from every sale donated to Starlight.

The charityprovides hospital services and brings play and entertainment to children visiting and staying in hospital.

Kate McCormick, manager of Sassy and Boo in Cirencester, said: “The pandemic has reminded us all how important it is to do our bit and I know our customers would love to get involved too. 

“We can’t wait to hold some special events in-store just as soon as we’re able to safely do so - we'll have some fun as well as raise awareness of the work this fantastic charity does.”


Pictured: Hazel Bolton

In the last three years Starlight has helped an estimated 12,000 children in the Gloucestershire area and across an area including Wiltshire, Somerset, and Oxfordshire it has helped more than 100,000 seriously ill children. 

Alison Townshend, owner and founder of Luella, which now has nine stores in the South West, said: “As a business that is run by women with a focus on family as well as fashion, we feel it’s important to support families when life gets difficult. 

“We are proud to partner with Starlight to help them support seriously ill children and their families.” 

Starlight also grants wishes to the families it supports. 

At just three-months-old, Oscar from Stroud Gloucestershire was diagnosed with cystic fibrosis. Cystic fibrosis is an inherited disease caused by a faulty gene. 

Oscar relies heavily on a variety of medications, physiotherapy and gastrostomy feeds to help him stay on top of his condition. At nine-years-old, Oscar is a fun loving and active little boy who loves football,” said a spokespeson for Starlight. 

Oscar regularly plays for his local team and loves watching football matches on the television but had never been to one until he had his Starlight wish granted where he got to see a real game played. Oscar was the mascot for Manchester City and even got to meet the players.

Actress and Cotswold resident Emma Samms models the Starlight t-shirt

Cathy Gilman, CEO, Starlight said: “At Starlight, family is very important to us. We aim to reduce the long-term impact of serious illness for children and their families by providing play and entertainment. 

The partnership with Luella and Sassy and Boo will help us continue our vital work, especially during these currently very challenging times for children on hospital wards.”

Starlight Children’s Foundation is the national children’s charity that exists to preserve childhood throughout serious illness.

This is done through hospital play, entertainment and distraction services as well as wish granting. 

Play is vital in helping children express their anxieties, and to cope better with their treatment. 

The money raised from the sale of the Luella t shirts will help Starlight during this crucial time when families and children are more isolated than ever. 

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