The Raikes Journal

The Raikes Journal

Expert Insight

You don’t know what you don’t know!

Not knowing how the numbers can be used to make a business work better is possibly the biggest thing business owners didn’t know that they should know. Shaun Pegler, of Randall & Payne, explains.

Jun 11, 2025
∙ Paid

‘There are things we don’t know we don’t know’. Not only are there gaps in our knowledge, but often we don’t even know it.

This classic quote describes how prospects can feel when I run through a list of questions in order to understand their business and their aspirations for the future.

Not knowing how the numbers can be used to make your business work better is possibly the biggest thing they didn’t know that they should know.

Your accountant is/should be your trusted advisor with the expert advice and experience to ask the right questions to benefit your business.

I always start by checking that you have monthly figures which are timely, accurate and understandable. Quite often we find that errors in the reporting are leading to the wrong decisions being made as a result.

This is where our team can help to get clients set up on or transfer to a software package which best suits their business needs.

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