Top 100: ProCook eyes store expansion as it targets “significant growth”

For a firm started on a kitchen table a couple of decades ago to reach £60 million turnover is impressive enough, but ProCook the now public company has revealed plans to dwarf that figure.

* The Reports & Deals section of Raikes is also home to its star attraction, the perpetual Top 100-plus Businesses in Gloucestershire list, which tracks the financial fortunes of the county’s biggest firms by turnover. We would like to thank the generous support of our Founding Partners: QuoLux, Willans LLP, Gloucestershire College, Merrell People and Randall & Payne; our sponsors Hartpury University and Hartpury College; our Founding Members and all our wonderful paying subscribers. A massive ‘thank you’ to all our other subscribers too. Your support is invaluable! If you are not already, please consider upgrading to paid (currently just £1.27 a week or £5.50 a month - that’s £66 a year!). You’ll be able to read all of this post - and you’ll be helping to make this community interest company sustainable. Contact andrew.merrell@raikesjournal.co.uk.

---

A marginal increase in its £60 million turnover says more about the market conditions and belies the sheer optimism at ProCook, as the firm also reveals it is well positioned to take advantage of a “significant opportunity for growth”. 

The high street and on-line cookware retailer founded in Gloucestershire by Daniel O’Neil, who took the company public in 2021, has been battling the difficult market conditions all retailers have faced resulting from the cost of living crisis. 

But it now feels in a solid enough position to reveal a bold plan that will see it target £100 million turnover, achieved through opening more shops and using AI to make its processes even more efficient. 

Chief executive officer, Lee Tappenden, joined the firm in September 2023 with O’Neil moving to a non-executive role as the senior team worked on”strategic priorities and direction” and built on the “open and ambitious culture built by Daniel over the years”.And it is thriving in a market where its customers demand not just great service but to know the provenance and environmental impact of everything. 

---

Story continues below for paid-for subscribers….

• 🔓 You can read free of charge across much of The Raikes Journal, but some of our stories - including our Top 100 series - are available in their entirety only to paid-up subscribers who enjoy the privilege for what amounts to as little as £2.30 a week (ask us about 20 per cent off for groups of two or more subscribers!). These subscribers help make this community interest company sustainable and able to continue to champion Gloucestershire’s business community, its charities and vital education and training sector, to help bring people together, make connections and build an even stronger community. They’re also supporting the renaissance of quality journalism in Gloucestershire - and for all that we’re truly grateful. If you are not already, please do consider joining them.

---