Gloucester Rugby's key corporate partner under the spotlight
When you're a sports fan it's amazing how important a businesses becomes if it sponsors your team! Which explains why Gloucester Rugby fans are interested in shelving and racking giant called BiGDUG.
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It’s been a month of extremes for Gloucester Rugby’s biggest corporate partner, which has seen it achieve everything from having a doughnut named after it (we kid you not) to revealing just how it’s faring financially too.
When the Kingsholm club reopened its newly purchased bar, The Heritage Bar, on Kingsholm Road, this month (July) it revealed a space that now accommodates the club shop (in collaboration with technical kit partner Macron) as well as coffee chain Guilt Trip.
And as part of the grand reveal that coffee chain, which also has a cafe at Gloucester Docks as well as in Cheltenham, proudly unveiled a surprise of its own - ‘THE BiGDUG’ doughnut, a ‘thank you’ to the club’s main sponsor.
As for BiGDUG, which took over from long-standing sponsor of Gloucester Rugby, Mitsubishi Motors, four years ago, as impressed as it surely must have been by the ever so sweet tribute from Guilt Trip, it had other things on its mind.
The Gloucester-headquartered business, an expert in storage solutions ranging from shelving and racking to workshop kit and flooring, was preparing to officially publish how well it had fared over the 12 months of its last full financial year.
It’s a performance it also suggests sets it up for bigger things to come.
