Stop selling products, start creating value: The business leader's path to increased profitability
Stop Selling Products, Start Creating Value. In his latest blog for QuoLux on market planning and strategy, Professor Malcolm McDonald addresses the fundamentals that can transform your business.
In the latest blog to feature on the website of one of our key Founding Partners, leadership development specialists QuoLux, Professor Malcolm McDonald caught our eye with this opening line: “I’d like to explain how a winning marketing strategy will make you richer”.
McDonald has published more than 50 books, sold more than half a million copies, and worked with directors in hundreds of companies.
In this blog on market planning and strategy, the long-standing associate of Gloucester-headquartered QuoLux addresses the fundamentals that can transform your business performance.
You can also read this blog, and more, on the QuoLux website. The link is at the foot of this page.
The Revealing Questions That Expose Business Vulnerability
I work primarily at director level, and there are two simple questions that quickly reveal whether a company is in — or heading toward — serious financial trouble:
1. What are your key target markets in order of priority?
2. In each market, what are your organisat…
