Powerful agency expands with acquisition
A Cheltenham marketing specialist, which already wields a purpose-built acquisition database of over three million companies and 2.5 million personal B2B emails, has just become evern more powerful.
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Marketscan Limited, a long-established UK provider of B2B marketing data, has been snapped up by Marketscan Data Solutions Ltd - also based in Chichester on the South coast.
It’s a deal of interest to Gloucestershire because Market Scan Data Solutions is a connected company to award-winning Cheltenham-based email marketing agency, Acquirz Limited.
And according to Acquirz the deal will only help accelerate its growth in the UK B2B data market.
It already comanded a purpose-built acquisition database of over three million companies and 2.5m personal B2B emails said to deliver client ROI of 400 per cent.
The acquisition combines two complementary businesses with a shared mission: to deliver high-performance, insight-led data solutions that help businesses reach and convert their ideal customers.
Chris Skinner, co-founder and director of Acquirz, which is headquartered in Cheltenham, said: “We’re ecstatic to welcome Marketscan into Acquirz.
“By combining their strong reputation with our expertise, this partnership is a game-changer for us - it supercharges our market presence, boosting our ability to deliver even more powerful, scalable results for our customers
“We’re excited about this new chapter and the opportunities it brings.”
Russell Wilmot, co-founder and director of Acquirz, said: “What I’m most pleased about is that we can continue to deliver our award-winning data solutions and services, now backed by additional resources, talent and technology.
“It’s the kind of personalised support our clients have come to expect, bolstered by an even broader team of data experts – all committed to helping businesses grow.
“It’s about providing smarter tools alongside people who truly understand their customers’ needs.”
The acquisition expands Acquirz’s range of data and marketing services, offering access to one of the market’s most extensive and accurate sets of B2B contact lists.
The combined company will offer managed B2B email campaigns, data cleansing and enrichment, audience targeting, campaign planning, and a self-service data delivery platform.
Clients will continue to work with their existing account teams, with no disruption to service.
Acquirz won Best New Business Campaign at the UK Agency Awards in 2024 and went on to win the gold award for Best B2B Campaign at the Performance Marketing Awards 2025.
With a focus on innovative email strategies deployed using cutting-edge technology, Acquirz helps businesses identify and engage potential customers with precision and efficiency. Its expertise spans across all B2B industries, allowing it to tailor its approach to meet the unique needs of each client.
This press release was sent to Raikes in July 2025.
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