New taproom marks opening with beer for first 100 customers
Free beer greeted customers at the opening of a new Cheltenham tap room in one of the town's historic buildings.
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To mark the opening of its new Taproom at the former Fire Station in Cheltenham, Mad Dog Brewery Co treated the first 100 customers to a free pint.
Offering 100 per cent natural beer, the family-owned and run business opened the historic building from 12 noon on 13 December.
Famous for serving beer with all UK sourced natural ingredients, patrons can enjoy its core range including Kolsch style lager, Welsh Red Ale, American Pale Ale, Oatmeal Stout and the Brewery’s icon Marmalade IPA.
The taproom will also be dishing up food to purchase, including a range of the finest smoked BBQ meats, lunchtime small plates and Sunday lunches, all freshly prepared to order.
The new venue at St James Square will be Mad Dog Brewery’s fourth opening in four years, with Taprooms already in Cardiff, Brighton and Tunbridge Wells.
Tim Waters, Managing Director at Mad Dog Brewery, said: “It’s exciting to be opening the doors of our new Cheltenham Taproom in December – it’s important for local businesses, the wider economy and society as a whole that we keep the pub industry alive.
“We believe in providing an inclusive safe haven where everyone is welcome. From families through to a group of friends, anyone who visits Mad Dog Brewery can enjoy a beer and food in peace. It’s about how it makes you feel.”
The Fire Station first opened in 1906. Mad Dog Brewery hopes to bring new life into the beautiful iconic building in the heart of Cheltenham.
Tim added: “Our beer is made with great water from the Brecon Beacons and natural ingredients sourced from the UK - this means it has no artificial additives or preservatives. We also have a core range which is certified as gluten-free.
“We’re delighted to be offering free beer to the first 100 customers on our first day of opening, to showcase the great work our brewers do on a daily basis. They are the beating heart of the business.”
This press release was sent to Raikes by HeadOn PR Ltd in December 2025.
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