Perspectives change: Even Cheltenham believes in Gloucester now!
Once Cheltenham firms would’ve fought off any association with their neighbours down the Golden Valley, but how times change. Now they’re trying to sneak entries into the Believe in Gloucester Awards!
Dear Readers,
We hope your week is going well - and if you were able to benefit from the bank holiday on Monday you did so!
It was great to see a return of the Tall Ships Festival at Gloucester Docks over the three-day weekend - its first return since 2019.
One thing we’ve heard is that a large percentage of those who made the trip to the waterside festival had never set foot in the city before. Gloucester, it seems, has become a destination worth visiting!
That point takes us neatly to the lead story today - which is Raikes lending itself to fan the flames of excitement building around the return of an event started to try to restore pride in the city and spread word of what it has to offer - the Believe in Gloucester Awards.
Back when it started the thought of a trip down the Golden Valley to spend time in the city didn’t just not occur to some at the Cheltenham end, it might even have been enthusiastically resisted. Now Gloucester seems to have become a place those who preside in the S…
