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Design firm gives entire shop's stock to NHS

Written by: Andrew Merrell | Posted 17 April 2020 16:59

Design firm gives entire shop's stock to NHS

As the coronavirus pandemic lock down continues to squeeze the economy firms are continuing to find new ways to support those on the front line
You might have thought a firm more synonymous with creating brands for the image conscious firms within the beauty and fashion markets would have little to give, but SLG found a way.
The Cheltenham headquartered design and branding specialist, which has links to names including Superdry, Laura Ashley, Hype and on-line stars like Zoella, got creative in thinking up how it could support NHS staff.
“In thinking about what we at SLG Brands could do to show our appreciation to the Gloucestershire NHS Trust, one of SLG’s directors, Sue Davies came up with the idea of donating the entire contents of our staff shop and also the backroom stock as well to the workers of the NHS Trust.
“So today it was our absolute pleasure to bring that idea to reality...a thank you from all of the SLG Brands staff to the amazing workers at the NHS,” said Miles Dunkley, the firm's chief creative officer and former pupil of King's School, Gloucester.
The firm moved its 120 staff into new £3 million headquarters at The Brewery Quarter off Cheltenham’s high last year modelled by London interior design firm Modus Workspace.
At the start of 2019 it could lay claim to a turnover in the region of £34 million and predicted it would reach £75 million by 2023.