GFirst LEP

Seizing the narrative – GFirst LEP’s video appeal to Gloucestershire business

Written by: Andrew Merrell | Posted 23 September 2020 7:55

Seizing the narrative – GFirst LEP’s video appeal to Gloucestershire business

For those left fatigued, cynical or worse after consuming too many attempts at nation-rousing to-camera announcements of late, this could be the antidote. 

Falling just the right side of pop-video, with just enough words for the message to maintain its gravitas and emotional thrust, this is the organisation charged with leading GloucestershireGFirst LEP, doing just that. 

Seizing the moment, with great timing after last night’s (September 22) broadcast by Prime Minister Boris Johnson (declaring yet more restrictions to help our nation tackle the pandemic), this is the narrative Gloucestershire is broadcasting to the county and anyone looking in – and it is positive, determined and clear. 

Masterminded by highly respected Cheltenham agency Mighty, with BexMedia handling the clever photography and drone work, this was an all Gloucestershire team at work.

We purposely have not quoted any of the speech or paraphrased the message here – and with good reason. It’s all in the video.