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Could your business be the new sponsor of one of Gloucestershire’s biggest football clubs?

Written by: Andrew Merrell | Posted 19 June 2020 7:56

Could your business be the new sponsor of one of Gloucestershire’s biggest football clubs?

One of the biggest football clubs in Gloucestershire is appealing for support from business as it seeks to attract a new sponsor to supports its nine – yes nine – squads. 

Tuffley Rovers FC is about to enter its 91st year in existence, and is described as a club focused on growth and opportunity, by its new chairman, Dan Boon.  

Sporting a traditional claret and blue playing strip throughout its ninety years to date, the club formed in 1929, spent its first sixty years competing in local leagues before elevating to a national competition level in the 1990s.

Its upwards trajectory took a knock in the new millennium when the costs of competing at that level put too great a strain on the club finances and it was forced to step back.

Since its lowest point in 2005, the club has fought its way back up the football pyramid – with four promotions in 10 years – and is now a fixture in the National League System (the seven levels of English football immediately below the Football League). 

And it has grown from a single team to a club with nine adult teams, as well as links to a full youth club, Tuffley Rovers (Youth). 

It has five adult men's teams, two men's veterans teams, its first ever ladies team and an under 18s squad - making it one of the biggest youth clubs in Gloucestershire – and now it is seeking partnerships with county business to help keep its development rolling. 

“We’ve made huge progress in the last few years and really cemented our place as a club in the local football community, as well as gaining more exposure on a national stage in the FA Cup and FA Vase competitions,” said Mr Boon. 

“However, I am absolutely committed to building our presence locally, so that we can be seen as a club that not only offers the chance for people to participate in sport, but also as a club that actually gives something back to the community.”

In the 1980s the club moved into what is now its permanent home, Glevum Park, which has been developed over the past five years and stands as one of the best facilities in Gloucestershire.  

“With so many foundations in place and the first team about to embark on its fifth season the uhlSports Hellenic League Premier Division, at Step 5 of the non-league game, there is a great deal of optimism at the club and a focus on establishing relationships within the local community, including a drive to get more businesses behind their effort; although that sits alongside a wider ambition to also provide full club support to good causes,” said a statement from the Gloucester club.

New chairman, Mr Boon, has helped create a link with local charity Heart Heroes and the club has tied its newest sponsorship campaign to a charitable fundraising effort, as every pitch-side advertising board sold will result in a donation to the charity.

City business Severn Signs has produced the signs on behalf of the club, as part of a sponsorship arrangement.  

Funding from organisations like Sport England and The Football Foundation helps support projects, specifically around improvements to the club’s main ground, but it remains reliant on support from local businesses, either through financial sponsorship or the provision of services to help the club reduce costs. 

Partner companies would also get expose for their brand to the thousands of people who participate in the club, either as players, coaches, volunteer, supporters or across their social media pages on Twitter, Facebook and Instagram.  

The on-field ambition is also there to see and several key appointments, including the introduction of Ken Blackburn as head of football development in 2018. 

Anyone who wants to join the club, in any capacity, should contact Mr Boon at FootballChair@tuffleyroversfc.co.uk. Sponsorship enquiries can also be sent to Commercial@tuffleyroversfc.co.uk