Engineering and Manufacturing
Golf firm hits 1,898 per cent year-on-year sales increase amid COVID uncertainty
Premium trolley manufacturer Stewart Golf has reported “an extraordinary surge in sales in the USA” as American golfers start walking the course as a result of social distancing measures.
Many courses in the United States have remained open throughout the COVID-19 pandemic, but social distancing guidelines have meant that the use of rented buggies is either not allowed or restricted to single-rider use, so walking has been the only option left to those who wanted to continue playing.
The result has been a surge in demand for trolleys, which was even featured in the prestigious Wall Street Journal under the headline ‘We’re out of Toilet Paper, Hand Sanitizer – and Golf Pushcarts?’ (pushcarts being the generic term for all trolleys, powered or push).
Stewart Golf USA website sales for the months of April and May 2020 were up by an astonishing 886 per cent to a level of sales that was more than double the entirety of 2019.
The first nine days of June were tracking a barely believable 1,898 per cent up year-on-year, despite all trolleys being on an six to eight week lead time.
Stewart Golf established its American subsidiary in 2016 after a successful debut at the Orlando PGA Show where its X9 Follow was featured on The Golf Channel. US sales have doubled every year since launch, but this leap in sales means that a record 2020 is already assured despite not yet being halfway through the year.
Mark Stewart, chief executive officer for the Waterwells Business Park-based firm, said: “Establishing our own business in the USA has been key to our growth: our X9 Follow model has been particularly popular with American golfers as more and more either upgrade from carrying or pushing, or switch from riding in abuggy.”
When golf was closed in the UK and Europe at the start of the COVID crisis, Stewart Golf closed its factory and braced for the unknown.
Three weeks later it was fully operational again and has since doubled its production staff in an attempt to keep up with demand. Stewart Golf has also made plans to increase production space by more than 33 per cent in the next 12 months to help satisfy the company’s rapid growth.